When first time I’ve finally seen our Clever Shoes in action I stood speechless – it looked so fine and its features was so easy to use that it was hard to believe it took us 2 years to fulfill this goal.. Technology here was not dominant feature but humble servant of design and craftsmanship.
We just came back from incredibly successful WIMA conference in Monaco where we were represented this project and now its the time to answer everybody’s questions:
–What is Clever Shoes?
As you might know Pleasemachine peculiar footwear was established in 2008 but the beginning of new age for Pleasemachine was distinguished in 2011 by the concept called Clever Shoes – the shoes that can express their story, possess and collect memories, serve their owner in socializing experience and even get him around the world. The concept is based on the idea of creating High-End designer products with instantly accessible great creative value.
– Whats the trick?
In order to render those services TOMeffect came up with the idea to implement into the shoes technologically powered “Clever Keys”. In 2013 Clever Keys was specially developed for Pleasemachine by Connectmesmart GmbH and powered by Near Field Eco-technology (NFC) that enabled on most of mobile devices. This technology also helps the shoe’s story to be continuous record accessible at any time and be the storage of the information about idea, designer’s inspiration, production, and so on along with technical characteristics like size, materials, units quantity in the edition, the season, return polices and shoe care advises.
– How does it work?
By simply touching (called Tapping) the shoe with your NFC enabled phone/device you can access the information about the shoes or launch applications that can do many things already today.
Just like you click on the picture you can tap with your phone Clever symbol on real shoe and the same video will appear! You tap another Key and will discover the shoe on Facebook to see its score for example! This technology is in the fast developing sector, therefore more and more services will be available in the near future.
– How many information can store Clever Key?
the Keys in one pair can be as many as you wish and give you access to different URL, URN, mobile App, Contact, etc.
– Who can load the information to the Keys?
few Keys in the shoe lock permanent information (size, material, model description) programmed by Pleasemachine, but we embed several complimentary Keys that can be reprogrammed by the customer himself again and again using simple NFCapp.
And that is the most fun part!
– What can I do with the Clever shoes besides discovering its history?
Since in each pair of shoes there are few Clever Keys that are for your personalization you can do pretty much everything! Just to name few –
- load for instant access your favorite radio station or news channel,
- install the application which can put your phone into flight mode (good for cinema lovers and big travelers),
- install step counter (for walkers),
- keep saves your kid’s phone numbers (for parents who worry),
- choose the shoe for a gift and send build in personal video message to your friend,
- have instant access to your own portfolio when you go to public
- in near future functions will be limited only by your imagination
– How do I know where on the shoe Clever Keys are located?
Different editions have different esthetically matching logos/patterns designed for tagging purpose and its indicated on the shoe label under Clever Shoes trademark. Like on the first edition of clever shoes you can recognize the Key by square perforation pattern.
– Why is it eco?
Pleasemachine shoes are made with respect for craft traditions and environmentally concerned therefore we always looking for the technology that matches our philosophy.
One little Clever Key can store forever and with instant access on your mobile all the information instead of printing and keeping all those agreements of warranties, shoe care advises, thank you letters and bills.
– Can I wear it like simple shoes?
Sure! Extra functions are not obligatory to use cuz essentially the shoes stays the same astonishing Pleasemachine handcrafted shoes from the first generation just with a little high-tech compliment that serves easy and fun experience for the customer and brings up Clever values only when its required.