Print riot in a seaside afterglow

Happy end of our sea-side vacation and summer road trip 2014 around formal Yugoslavia!

And while I am looking through and trying to highlight some specially special moments from all documentary videos and pictures we’ve made I already can show the cover image of this adventure:
One day we stayed by recluse rocky shore down the cliff. Not a real beach was it. We made the way there across blackthorn bushes and climbed down the steep wall to get to a relatively little stone plato. To set at home for a night we made a stove in a split and landed our blankets under a hanging rock. Far on horizon had begun spectacular lighting show with thunder.

What a nice summer day was the day of our 4th year wedding anniversary. My sweetheart snapped me getting suntan before supper.

dotted coolie hat

To me this picture brings up a warm memories that are to stay private due to in’s emotional momentum. So I better tell you about the hat:

My in a way bridal gown consisted of strapless golden swimsuit, kimono with giraffe print, cheetah mules and dotted coolie hat – all designed and made specially for this travel.

Coolie hat is my usual accessory on very sunny travels. It gives a pleasant shade and to face and shoulders. This time I made it look a bit like a flying saucer closing my head between two cones leaving the aperture just wide enough to keep the face out. But polka dot pattern makes the hat down to earth.

I add few more pictures from last summer to show this headpiece vary. And as you can see it is pretty universal device that goes with almost everything:

coolie hat and fanGay dancing with bubbles during Gay Pride 2013 in Budapest.

coolie hat strawClassic sun bathing

coolie hat and Albert Einstein

Taking bus-ship with Einstein looking man in Venice

coolie in the forest

Picking mushrooms


P.S.: Actually, while writing this post I’ve realised that I wore Coolie on the cover image of Summer trip 2013 as well. Ah, what an adherence to an object:

cover imade summer trip 2013

This year I decided to keep the cover free of titles.

Keepin good times rolling.

dotted coolie hat



Freakin Clever shoes. Pleasemachine breaking news!

When first time I’ve finally seen our Clever Shoes in action I stood speechless – it looked so fine and its features was so easy to use that it was hard to believe  it took us 2 years to fulfill this goal.. Technology here was not dominant feature but humble servant of design and craftsmanship.

spirit of Glory

Pleasemachine together with TOMeffect creative directors Tatjana Voronova, Ondrej Vaclavik and  Mona Huber started to work on this project  few years ago..

We just came back from incredibly successful WIMA conference in Monaco where we were represented this project and now its the time to answer everybody’s questions:

What is Clever Shoes?

As you might know Pleasemachine peculiar footwear was established in 2008 but the beginning of new age for Pleasemachine was  distinguished in 2011 by the concept called Clever Shoes – the shoes that can express their story, possess and collect memories, serve their owner in socializing experience and even get him around the world. The concept is based on the idea of creating High-End designer products with instantly accessible great creative value.

Whats the trick?

In order to render those services TOMeffect  came up with the idea to implement into the shoes technologically powered “Clever Keys”. In 2013  Clever Keys was specially developed for Pleasemachine by Connectmesmart GmbH and powered by Near Field Eco-technology (NFC) that enabled on most of mobile devices. This technology also helps the shoe’s story to be continuous record accessible at any time and be the storage of the information about idea, designer’s inspiration, production, and so on along with technical characteristics like size, materials, units quantity in the edition, the season, return polices and shoe care advises.

– How does it work?

Wearable technology sign

By simply touching (called Tapping) the shoe with your NFC enabled phone/device you can access the information about the shoes or launch applications that can do many things already today.

Just like you click on the picture you can tap with your phone Clever symbol on real shoe and the same video  will appear! You tap another Key and will discover the shoe on Facebook  to see its score for example! This technology is in the fast developing sector, therefore more and more services will be available in the near future.

– How many information can store Clever Key?

the Keys in one pair can be as many as you wish and give you access to different URL, URN, mobile App, Contact, etc.

Who can load the information to the Keys?

few Keys in the shoe lock permanent information (size, material, model description) programmed by Pleasemachine, but we embed several complimentary Keys that can be reprogrammed  by the customer himself again and again using simple NFCapp.

And that is the most fun part!

What can I do with the Clever shoes besides discovering its history?

Since in each pair of shoes there are few Clever Keys that are for your personalization you can do pretty much everything! Just to name few –

  • load for instant access your favorite radio station or news channel,
  • install the application which can put your phone into flight mode (good for cinema lovers and big travelers),
  • install step counter (for walkers),
  • keep saves your kid’s phone numbers (for parents who worry),
  • choose the shoe for a gift and send build in personal video message to your friend,
  • have instant access to your own portfolio when you go to public
  • in near future functions will be limited only by your imagination

How do I know where on the shoe Clever Keys are located?

Different editions have different esthetically matching logos/patterns designed for tagging purpose and its indicated on the shoe label under Clever Shoes trademark.  Like on the first edition of  clever shoes you can recognize the Key by square perforation pattern.

Explore the story of Colonel Boots

– Why is it eco?

Pleasemachine shoes are made with respect for craft traditions and environmentally concerned therefore we always looking for the technology that matches our philosophy.

One little Clever Key can store forever and with instant access on your mobile all the information instead of printing and keeping all those agreements of warranties, shoe care advises, thank you letters and bills.

Can I wear it like simple shoes?

Sure! Extra functions are not obligatory to use cuz essentially the shoes stays the same astonishing Pleasemachine handcrafted shoes from the first generation just with a little high-tech compliment that serves easy and fun experience for the customer and brings up Clever values only when its required.